May 11, 2025  
2018-2020 Graduate School Catalog 
    
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2018-2020 Graduate School Catalog [ARCHIVED CATALOG]

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MKTG 676 - International Marketing

Three hours.
3 Credits

The emphasis of this course is on emerging trends in international marketing including strategic international alliances and implications of decisions as they relate to ethics and social considerations. A project which encompasses a comprehensive economic, cultural, and competitive analysis of a country and an outline of a marketing plan for it will be required.

Prerequisite(s) MKTG 567 


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