Marketing

Freshman Year (First Semester): 14 Credits

• ENGL 101 - Freshman Composition I 3 Credits
• SB ELEC - Social Science 3 credits. ¹
• MATH 110 - Algebra, Functions, and Analytic Geometry 3 Credits
• BP ELEC - Biol & Phy Science Part A 4 credits. ³
• ORBM 102 - Freshman Orientation for Business and Management Majors 1 Credits

Freshman Year (Second Semester): 16 Credits

• ENGL 102 - Freshman Composition II 3 Credits
• SB ELEC - Social Science 3 credits. ¹
• HEED ELEC - Health Education 3 credits. ²
• INSS 141 - Digital Literacy and Application Software 3 Credits
• BP ELEC - Biol & Phy Science Part B 3 credits. ³
• PHEC ELEC - Physical Education 1 credits.

Sophomore Year (First Semester): 15 Credits

• BUAD 202 - Professional Development 3 Credits
• MATH 201 - Calculus for Non-Science Majors 3 Credits
• ACCT 201 - Principles of Accounting I 3 Credits
• AH ELEC - Arts & Humanities 3 credits. ⁴
• ECON 211 - Principles of Economics I 3 Credits (Macro)

Sophomore Year (Second Semester): 15 Credits

• PHIL 109 - Introduction to Critical Thinking 3 Credits
• INSS 220 - Analytical Decision-Making for Business and Management 3 Credits
• ACCT 202 - Principles of Accounting II 3 Credits
• AH ELEC - Arts & Humanities 3 credits. ⁴
• ECON 212 - Principles of Economics II 3 Credits (Micro)

Junior Year (First Semester): 15 Credits

• ENGL 357 - Business Writing 3 Credits
• MGMT 324 - Organizational Behavior 3 Credits
• FIN 343 - Managerial Finance 3 Credits
• MKTG 331 - Principles of Marketing 3 Credits
• CI ELEC - Contemporary & Global Issues 3 credits.

Junior Year (Second Semester): 15 Credits

• BUAD 326 - Business and Society: Ethics and Sustainability 3 Credits
• BUAD 327 - Fundamentals of International Business 3 Credits
• BUAD 381 - the Legal and Ethical Environment of Business 3 Credits
• MKTG 335 - Consumer Behavior 3 Credits
• INSS 360 - Management Information Systems 3 Credits

Senior Year (First Semester): 15 Credits

• MGMT 328 - Production and Operations Management 3 Credits
• MKTG 345 - Services Marketing 3 Credits
• MKTG 420 - Marketing Research Systems 3 Credits
• MKTG ELEC - Marketing Elective 3 credits. ⁵
• MKTG ELEC - Marketing Elective 3 credits. ⁵

Senior Year (Second Semester): 15 Credits

• BUAD 499 - Business Policy 3 Credits
• MKTG 495 - Strategic Marketing Management 3 Credits
• GSBM ELEC - SBM 3 credits. ⁶
• MKTG ELEC - Marketing Elective 3 credits. ⁵
• MKTG ELEC - Marketing Elective 3 credits. ⁵

Total Credit Hours: 120

¹ Students should select two courses from different disciplines in the Social and Behavioral Sciences area. See catalog for available courses.
² Students should select eligible course from the University catalog under section titled Health and Healthful Living.
³ Students should select eligible course from the University catalog under section titled Biology and Physical Sciences, one of which MUST include a Lab.
⁴ Students should select two courses from different disciplines in the Arts and Humanities area. See catalog for available courses.
⁵ Marketing Electives must be chosen from the following courses: MKTG 333 , MKTG 336 , MKTG 337 , MKTG 338 , MKTG 340 , MKTG 346 , MKTG 419 , MKTG 431 , MKTG 465 ; ENTR 351 ; BUAD 456  and BUAD 486 .
⁶ Any GSBM course at the 300 level or above may be used to satisfy the GSBM elective. GSBM elective must be within the School of Business and Management.