MKTG 346 - Social Marketing

3 credits
3 hours per week.

This course provides coverage of marketing activities related to social causes, ideas, and behaviors. These activities are typically carried out by non-profit organizations involved in such areas as education, health care, religion, and philanthropy. The focus of marketing in these areas is to encourage, promote and sustain desirable social behaviors and ideas and to foster community and volunteer support.

Prerequisite(s) MKTG 331 completed with a grade of “C” or higher
Offered (SPRING)