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Oct 31, 2025
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MKTG 420 - Marketing Research Systems
3 credits
3 hours per week.
Students learn the salient features of a total marketing research and information system that encompasses internal reports, marketing intelligence, marketing research and analytical marketing.
Prerequisite(s) MKTG 331 and INSS 141 , and INSS 220 or SSCM 220 completed with grades of “C” or higher
Offered (FALL/SPRING)
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