Marketing

Freshman Year (First Semester): 14 Credits

• ENGL 101 - Freshman Composition I 3 Credits EC
• XXXX - SB General Education Req. 3 credits SB
• MATH 110 - Algebra, Functions, and Analytic Geometry 3 Credits MQ*
• XXXX - BP General Education Req. 4 credits with lab 
• ORBM 102 - Freshman Orientation for Business and Management Majors 1 Credits

Freshman Year (Second Semester): 16 Credits

• ENGL 102 - Freshman Composition II 3 Credits EC
• XXXX - HH General Education Req. 3 credits HH
• ECON 211 - Principles of Economics I 3 Credits SB*
• INSS 141 - Digital Literacy and Application Software 3 Credits IM*
• XXXX - BP General Education Req.3 credits no lab BP
• XXXX - PHYS. Activity or FIN 101 1 credit

Sophomore Year (First Semester): 15 Credits

• BUAD 202 - Professional Development 3 Credits
• MATH 201 - Calculus for Non-Science Majors 3 Credits
• ACCT 201 - Principles of Accounting I 3 Credits
• XXXX - AH General Education Req. 3 credits AH
• ECON 212 - Principles of Economics II 3 Credits

Sophomore Year (Second Semester): 15 Credits

• INSS 220 - Analytical Decision-Making for Business and Management 3 Credits
• XXXX - CT General Education Req. 3 credits CT
• ACCT 202 - Principles of Accounting II 3 Credits
• XXXX - AH General Education Req. 3 credits AH
• XXXX - Free Electives 3 credits

Junior Year (First Semester): 15 Credits

• ENGL 357 - Business Writing 3 Credits
• MGMT 324 - Organizational Behavior 3 Credits
• FIN 343 - Managerial Finance 3 Credits
• MKTG 331 - Principles of Marketing 3 Credits
• XXXX - CI General Education Req. 3 credits CI

Junior Year (Second Semester): 15 Credits

• BUAD 326 - Business and Society: Ethics and Sustainability 3 Credits
• BUAD 327 - Fundamentals of International Business 3 Credits
• BUAD 381 - the Legal and Ethical Environment of Business 3 Credits
• MKTG 335 - Consumer Behavior 3 Credits
• INSS 360 - Management Information Systems 3 Credits

Senior Year (First Semester): 15 Credits

• MGMT 328 - Production and Operations Management 3 Credits
• MKTG 345 - Services Marketing 3 Credits
• MKTG 420 - Marketing Research Systems 3 Credits
• XXXX - Marketing Elective 3 credits¹
• XXXX - Marketing Elective 3 credits¹

Senior Year (Second Semester): 15 Credits

• BUAD 499 - Business Policy 3 Credits
• MKTG 495 - Strategic Marketing Management 3 Credits
• XXXX - GSBM Elective 3 credits²
• XXXX - Marketing Elective 3 credits¹
• XXXX - Free Elective 3 credits

Total Credit Hours: 120

*denotes a course that is required by the department as a supporting/major course that may fulfill the general education requirement and must be completed with a grade of “C” or higher

1 Marketing Electives must be chosen from the following courses:  MKTG 333 , MKTG 336 , MKTG 338 , MKTG 340 , MKTG 346 ,MKTG 419 , MKTG 431 , MKTG 465 ,ENTR 351 , BUAD 456  , BUAD 486  

2 GSBM Elective must be chosen from the following courses:  ACCT 300-499, BUAD 300-499, ENTR 300-499, FIN 300-499, HOMG 300-499, INSS 300-499, MGMT 300-499, MKTG 300-499, SSCM 300-499