Jun 17, 2024  
2018 - 2020 Undergraduate Catalog 
    
2018 - 2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.


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The major in Marketing requires 27 credits beyond the General Education and GSBM Requirements. The 12 credits of required Marketing courses are: MKTG 335 , MKTG 340 , MKTG 420 , and MKTG 495 . Students can choose 9 credits of electives from among the following: MKTG 333 , MKTG 334, MKTG 336 , MKTG 337 , MKTG 338 , MKTG 345 , MKTG 346 , MKTG 419 , MKTG 431 , MKTG 465 , ENTR 351  and BUAD 486 . The 3 credit GSBM elective must be a 300-400 level course selected from outside the student’s major, but within the School of Business and Management.

 

Requirements for the B.S. Degree in Marketing

A minimum of 120 credit hours are required to graduate with a B.S. in Marketing.  These credit hours are distributed as follows:  

General Education and University Requirements    42 credits

Business Core and Supporting Courses    48 credits

Required Courses for the Marketing Major    30

Total Credits    120

General Education and University Requirements 42 credits


Note


*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

Note


*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

Requirements for the Marketing Major 30 credits


Note


*denotes a department required supporting/major course that fulfills the general education requirement and must be completed with a grade of “C” or higher

1 Marketing Electives must be 3 courses chosen from the following:  MKTG 333, MKTG 336, MKTG 338, MKTG 340, MKTG 346, MKTG 419, MKTG 431, MKTG 465, ENTR 351, BUAD 456, BUAD 486

2 GSBM Elective must be chosen from the following:  ACCT 300-499, BUAD 300-499, ENTR 300-499, FIN 300-499, HOMG 300-499, INSS 300-499, MGMT 300-499, MKTG 300-499, SSCM 300-499

Suggested Curriculum Sequence


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